When Reason and Feeling Collide

The human brain is hard-wired to give emotions the upper hand. Everything we see, smell, hear, taste and touch travels through our bodies like electrical signals, starting from our spinal cord at the back of the brain to the frontal lobe behind our forehead, where rational logical thinking takes place. The journey has to pass through the limbic system where all emotions are produced.

The rational part of our brain cannot stop the emotional response because it occurs first. The two areas influence each other and maintain constant communication. This is the physical source of emotional intelligence.

When emotional intelligence was first discovered, it impacted the world with this staggering statistic finding people with the highest levels of intelligence (IQ) outperform those with average IQs just 20% of the time, while people with average IQs outperform those with high IQs 70% of the time. This threw a wrench into the theory of what many had assumed was the source of success — a high IQ. That identified there must be another variable missing in the equation. That’s when emotional intelligence was discovered and highlighted as a factor and predictor of success.


In our opinion, emotional intelligence is the main factor of success. EVERYONE needs more awareness around Emotion Intelligence and its impact at a personal and professional level. Dr. Bryan (our Founder and President) wrote his dissertation for his doctorate on the importance of EQ in leadership. We have the EQ Inventory Assessment in our toolbox and can do an expert level consultation and / or team workshop. Professional coaching packages (for Leadership, Business Strategy, Professional Sales and Network Marketing) include a full journey of discovery with EQ, as well as Strengths Finder, and Advanced DISC. Connect with us for more details.


The Impact of EQ

Content Reference:

Travis Bradberry and Jean Greaves, “Emotional Intelligence 2.0”

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